Engage, mobilise, and coordinate all tourism stakeholders around a shared strategic framework.

Deliver international communication campaigns and digital content to strengthen destination awareness and appeal.

Develop and implement sales campaigns in partnership with tour operators and airlines.

Provide information, invitations, and regular hosting of international media and influencers to ensure wide coverage.

Conduct, collect, and share tourism research and data through the Tourism Observatory to inform decision-making.

Provide training and support to international travel sellers to increase their knowledge of New Caledonia and encourage promotion to their clients.

Organise or support international events that enhance the attractiveness and reputation of the destination.

Advise, connect, and assist project developers, investors, and service providers with local and international networks.

Organisation & Missions

of New Caledonia Tourism

New Caledonia Tourism (NCT) is the international destination marketing organisation (DMO) of New Caledonia. Operating under the authority of the New Caledonian Government, this economic interest group, based in Nouméa and with three overseas representation offices, serves as the bridge between institutions and industry professionals to promote the destination and attract visitors.

NCT’s responsibilities include promoting New Caledonia abroad, monitoring tourism trends, supporting sector investment, and coordinating the national Tourism & Cruise strategy.

Our Missions

Strategy
Engage, mobilise, and coordinate all tourism stakeholders around a shared strategic framework.
Communication
Deliver international communication campaigns and digital content to strengthen destination awareness and appeal.
Marketing
Develop and implement sales campaigns in partnership with tour operators and airlines.
Media Relations
Provide information, invitations, and regular hosting of international media and influencers to ensure wide coverage.
Statistics
Conduct, collect, and share tourism research and data through the Tourism Observatory to inform decision-making.
Training
Provide training and support to international travel sellers to increase their knowledge of New Caledonia and encourage promotion to their clients.
Events
Organise or support international events that enhance the attractiveness and reputation of the destination.
Support
Advise, connect, and assist project developers, investors, and service providers with local and international networks.

See our Activity Reports

NCT in 10 Key Figures

(2023)

local professional members

offices in Noumea and abroad

496K

social media followers

sales campaigns launched with tour operators/OTAs

70M

advertising impressions generated

40K

photos/videos available for download

5,000

tour operators and travel agents trained

121

journalists and influencers hosted

1,600

media publications supported by NCT

memberships in international organisations

Download the 2024 Annual Report27MB

Our Members

From institutions and accommodation providers to transport operators, activity providers, and inbound agencies, NCT brings together over one hundred key players in the destination.

See the list of members

Our Values

©Greetings from a tribe on Lifou Island|Marine Reveilhac

©Hotel DoubleTree by Hilton in Noumea|DoubleTree by Hilton - Oneye Production

Collaboration

NCT is committed to breaking down silos and fostering cooperation across the sector, ensuring that all stakeholders contribute to the visibility of New Caledonia tourism.

Quality

The traveller is at the centre of our actions. Enhancing service quality and the visitor experience is a key objective for the entire destination.

Photovoltaic power station Cœur de Pouembout — ©Photovoltaic power station "Cœur de Pouembout"|Oneye Production / NCT

©Meet the locals at Lifou's market|Anaëlle Chretien & Steven Lequertier

Sustainability

New Caledonia’s strength lies in its diversity. To preserve this, tourism must respect local cultures and the natural environment.

Proximity

NCT advocates for inclusive, accessible tourism, while remaining close to its members by offering continuous guidance and support.

External Partners

As a Destination Marketing Organisation, NCT is a member of several international and regional organisations, ensuring New Caledonia is represented on the global tourism stage.