NCT HQ Team Meeting
New Caledonia TourismOrganisation & Missions
of New Caledonia TourismOur Missions
NCT HQ Team Meeting- Strategy
Engage, mobilise, and coordinate all tourism stakeholders around a shared strategic framework.
- Communication
Deliver international communication campaigns and digital content to strengthen destination awareness and appeal.
- Marketing
Develop and implement sales campaigns in partnership with tour operators and airlines.
- Media Relations
Provide information, invitations, and regular hosting of international media and influencers to ensure wide coverage.
- Statistics
Conduct, collect, and share tourism research and data through the Tourism Observatory to inform decision-making.
- Training
Provide training and support to international travel sellers to increase their knowledge of New Caledonia and encourage promotion to their clients.
- Events
Organise or support international events that enhance the attractiveness and reputation of the destination.
- Support
Advise, connect, and assist project developers, investors, and service providers with local and international networks.
NCT in 10 Key Figures
(2023)Our Members
From institutions and accommodation providers to transport operators, activity providers, and inbound agencies, NCT brings together over one hundred key players in the destination.
Our Values
Greetings from a tribe on Lifou Island
Hotel DoubleTree by Hilton in NoumeaCollaboration
NCT is committed to breaking down silos and fostering cooperation across the sector, ensuring that all stakeholders contribute to the visibility of New Caledonia tourism.
Quality
The traveller is at the centre of our actions. Enhancing service quality and the visitor experience is a key objective for the entire destination.
Photovoltaic power station "Cœur de Pouembout"
Meet the locals at Lifou's marketSustainability
New Caledonia’s strength lies in its diversity. To preserve this, tourism must respect local cultures and the natural environment.
Proximity
NCT advocates for inclusive, accessible tourism, while remaining close to its members by offering continuous guidance and support.
External Partners
As a Destination Marketing Organisation, NCT is a member of several international and regional organisations, ensuring New Caledonia is represented on the global tourism stage.
