To give you a snapshot of NCT’s ongoing work to strengthen the destination’s visibility and competitiveness, here are some highlights from recent months:
NCT at the South Pacific Tourism Exchange 2025From Friday 09 To Saturday 10 May 2025South Pacific Tourism Exchange
NCT, alongside GLP Hotels and Château Royal Beach Resort & Spa, represented the destination at the South Pacific Tourism Exchange in Fiji.
- Promoted New Caledonia’s key selling points to more than 65 global travel professionals
- Reinforced ties with Oceania-based tour operators (Australia, New Zealand, Fiji)
- Prospected new markets in Europe, Asia, and North America to build future partnerships
French Film Festival Australia 2025From Tuesday 04 March To Wednesday 23 April 2025French Film Festival Australia Sponsorship
Renewed sponsorship of the 36th French Film Festival Australia, one of the country’s largest francophone cultural events, delivering exceptional reach across 20 cities and 6,100 screenings.
- Strategic partnership renewal with Alliance Française
- 198,277 views of the pre-film advert (double 2024 performance)
- 71,834 online video views, 147,400 printed programs with a full-page advert, and over 17,000 dedicated email opens (48.5% open rate)
Workshop New Caledonia 2025From Thursday 27 To Thursday 27 February 2025RDV in New Caledonia Workshop
Eighth edition of NCT’s flagship international workshop “Rendez-Vous in New Caledonia”, bringing together 50 local operators and 10 overseas tour operators (Australia, France).
- B2B “speed dating” meetings to showcase local products
- Discovery eductour across the archipelago supported by transport and accommodation partners
Aircalin Paris–Nouméa Inaugural FlightFrom Wednesday 11 To Friday 13 December 2024Aircalin Paris–Nouméa Inaugural Flight
Launch of the new Paris–Nouméa route via Bangkok, co-organised with Aircalin.
- Immersive branding and event staging at Paris-CDG (giant cubes, photobooth, Kanak dance troupe, themed cocktails)
- Destination briefing at Maison de la Nouvelle-Calédonie for 30 key French tour operators
Oct 2024May 2025
2025-05-09South Pacific Tourism Exchange
2025-03-04French Film Festival Australia Sponsorship
2025-02-27RDV in New Caledonia Workshop
2024-12-11Aircalin Paris–Nouméa Inaugural Flight
2024-11-01“New Caledonia, a New Chapter Awaits” Relaunch Campaign
2024-10-01#EternalNewCal Confidence Campaign










