To give you a quick idea of the work carried out by the NCT teams to raise the profile of the destination internationally, here is a selection of the major initiatives carried out in recent months.
Spte Fiji 2025New Caledonia Tourism and the GLP HOTELS and Château Royal Beach Resort & Spa hotel groups took part in the South Pacific Tourism Exchange in Fiji, alongside other South Pacific destinations, and met over 65 travel professionals from around the world.
- Presentation of the destination’s assets, continued reassurance work and consolidation of links with tour operators in Oceania (Australia, New Zealand, Fiji, etc.).
- Canvassing new markets (Europe, Asia, North America) and developing future commercial partnerships.
French Film Festival Australia 2025 V2Sponsorship of the 36th French Film Festival Australia, one of Australia’s most popular Francophone cultural events, with exceptional visibility for the destination in 20 cities and more than 6,100 screenings across the country.
- Renewal of the annual strategic partnership with the Alliance Française.
- 198,277 views for the advert broadcast before each screening (X2 compared to 2024), 71,834 views of the video and destination adverts on the festival’s official website, 147,400 printed programmes with full-page adverts, around 17,000 dedicated emails opened (48.5%).
Aircalin Dec 24 6577Co-organisation with Aircalin of theinauguration ceremonyfor the Paris-Nouméa flight via Bangkok, at Paris-Charles de Gaulle airport, and meetings to raise awareness and promote the destination.
- Scenography in the colours of the Rock (giant immersive cubes, photobooth, beach areas, cocktails, Kanak dance troupe, etc.).
- Presentation of the reassurance strategy and thestate of play in New Caledonia to around thirty key tour operators at the Maison de la Nouvelle-Calédonie.
