©Traditional Kanak hut in Sarraméa|JC Robert

Brand Guidelines

Pacific at Heart

Since 2010, New Caledonia Tourism (NCT) and its partners have embraced a strong, unified international brand identity: “New Caledonia, Pacific at Heart.”

A Recognisable Visual Identity

©Nct Logo Rgb Vertical En|NCT

The brand rests on three defining graphic pillars:

The Heart of Voh – the natural icon and symbol of the archipelago
A blue–green palette – evoking the lagoon and lush island landscapes
Kanak-inspired motifs – underlining the destination’s deep cultural roots

Widely recognised by the public and tourism industry alike, this visual identity features across all NCT communications and is also adopted by select partners wishing to emphasise their connection with the destination.

How to Use the Guidelines

If you are a local tourism operator or a partner working jointly with New Caledonia Tourism, you can access and apply the brand’s visual codes by downloading the official assets below:

Important: The “Pacific at Heart ©” brand and all related graphic elements are the exclusive property of New Caledonia Tourism. Any external use requires prior written approval. For special projects, please contact our team directly.

Five Geo-Tourism Regions

The NCT identity is also expressed through a geo-tourism approach (non-administrative), created to highlight the richness and diversity of the archipelago: Nouméa, The Islands, West Coast, East Coast, and the Great South. Each region is represented by a distinctive dominant colour, emblematic landscapes, communication themes tailored to its specific tourism strengths

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