
The brand rests on three defining graphic pillars:
- The Heart of Voh – the natural icon and symbol of the archipelago
- A blue–green palette – evoking the lagoon and lush island landscapes
- Kanak-inspired motifs – underlining the destination’s deep cultural roots
Widely recognised by the public and tourism industry alike, this visual identity features across all NCT communications and is also adopted by select partners wishing to emphasise their connection with the destination.