Couple taking a photo with street art in Thio, East Coast of New CaledoniaMobile internet, stay connected in New Caledonia
©Mobile internet, stay connected in New Caledonia|Oneye Production

Social Media

Promote New Caledonia online

With nearly 500,000 followers worldwide, New Caledonia Tourism manages a large and engaged community passionate about the destination. As an industry professional, you can both benefit from and contribute to this momentum by following our channels and sharing your own content featuring New Caledonia.

Join Our Digital Community

Active on Facebook, Instagram, TikTok, X (formerly Twitter), YouTube, Pinterest, and LinkedIn, NCT reaches an international audience of travellers and trade professionals, generating over 31 million impressions and 800,000 interactions annually.

Our content strategy focuses on:

  • Inspiration – highlighting the archipelago’s unique landscapes and experiences
  • Authenticity – featuring local voices, traditions, and stories
  • Engagement – building a strong, loyal community around the New Caledonian identity

Posts are shared in French (49%), English (41%), and Japanese (10%), offering broad reach across key source markets.

Share Your Content

By tagging our accounts and using our official hashtags, your posts may be picked up and re-shared with our international audience — increasing your visibility while helping to promote the destination.

Add #NewCaledonia and tag @newcaledoniatourism in your posts.

Mention @newcaledoniatourism in your captions.

Tag @newcaledoniatourismand use #NewCaledonia in your videos.

Tag @NewCaledonia and include #NewCaledonia in your tweets.

Add #NewCaledonia in your video descriptions.