Active on Facebook, Instagram, TikTok, X (formerly Twitter), YouTube, Pinterest, and LinkedIn, NCT reaches an international audience of travellers and trade professionals, generating over 31 million impressions and 800,000 interactions annually.
Our content strategy focuses on:
- Inspiration – highlighting the archipelago’s unique landscapes and experiences
- Authenticity – featuring local voices, traditions, and stories
- Engagement – building a strong, loyal community around the New Caledonian identity
Posts are shared in French (49%), English (41%), and Japanese (10%), offering broad reach across key source markets.
